Diagnóstico del nivel de alfabetización financiera de la pequeña y mediana empresa en la ciudad de Palmira
Luna Serna, Daniela Fernanda
Torres Riascos, Zuleyma Andrea
Valor Cuero, Andrés Felipe
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The purpose of this research was to design an instrument that would allow analyzing the level of financial literacy of small and medium-sized enterprises (SMEs) in the city of Palmira, which were active in 2020 and which registered operations between one and a maximum of three years. The study corresponded to a mixed approach (qualitative and quantitative), under the type of descriptive research, with a random probability sampling. The first part of the research focused on identifying the different financial literacy measurement instruments proposed by various authors around the world, without taking into account the population under study. The second part, taking the literature review as a reference, a survey model was adapted that had the purpose of making a diagnosis of the level of financial literacy of the entrepreneurs of small and medium-sized enterprises in the city of Palmira. Finally, the measurement was carried out by analyzing the level of financial literacy of entrepreneurs in relation to the different dimensions that influenced financial decision making. With the results of this research, different recommendations were developed on the training or financial education programs that the different entities and institutions had to offer, to compensate for the weaknesses of the entrepreneurs and, indeed, small companies could lead a healthy financial life.
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