Viabilidad de exportación de vestidos de baño femeninos
Corpus Sánchez, Grace Yuliana
Luna Jurado, Claudia Viviana
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Kalula was established to manufacture custom women's swimwear. The intention of the project is to know the viability to export to México looking forward that the designs adapt to the tastes and needs of every customer, for this is important to know the weaknesses, opportunities, strengths and threats of the market to which is going to be exported. On the research different methodologies like country selection matrix, swot matrix, production capacity formula, opportunity rates, cost and accounting records serie taken into consideration.Throughout the development different aspects that were relevant were found in the research like administrative, legal, operational, technical and financial that concluded that there is viability to achieve it satisfactorily. Kalula seeks to position itself as one of the best brands that can be recognized in Latin Americ.