Plan estratégico de marketing para la empresa Formesan s.a.s, especializada en la comercialización de moldes para concreto en la ciudad de Cali
Bejarano Montealegre, Rodrigo Hernán
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Marketing as a discipline has had a permanent evolution through history. This development is the clear sign of the dynamism of their scopes and purposes, it is consistent with the administrative, management and new marketing trends models. In this regard, we intend to analyze the case FORMESAN SAS, beginning with conducting a situational analysis where key elements are integrated from marketing and stakeholders needed to on that basis, identify the aspects, components and activities that require be strengthened. A building that is to be contributed to the Strategic Marketing Plan proposed, where traditional and contemporary features such as integrated Digital Marketing.