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Title: Back from the brink: Social transformation and developing tourism in post-conflict Medellin, Colombia
Authors: Castillo Palacio, Marysol
Harrill, Rich
Zuñiga Collazos, Alexander
Keywords: Sustainable tourism;Urban tourism;Post-conflict tourism;Medellin;Colombia
Issue Date: 12-Jun-2017
Publisher: Emerald Group Publishing Ltd.
Abstract: Purpose: Emerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism. Design/methodology/approach: This case study is based on available descriptive data and direct observation supported by secondary sources. Findings: The results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship. Research limitations/implications: The transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths. Originality/value: This paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period. © 2017, © Emerald Publishing Limited.
ISSN: 1755-4217
Appears in Collections:Artículos Científicos

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