Estudio de factibilidad para la creación de una nueva sede del Gimnasio Perea ubicado en la ciudad de Santiago de Cali
González Perea, Edinson
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In the present investigation it was possible to determine the financial and commercial feasibility of the Gymnasio Perea and its location in a new venue that allows its clients to access modern halls with sophisticated equipment to perform exercises that adapt to their physical and health needs. The health sector has grown in recent years and has been associated in a very remarkable way with physical appearance. Physical health is a topic that is fashionable and has taken great importance in recent years for people in general regardless of age. In order to achieve this appearance, physical activities in both open and closed spaces are of great importance, and a demand has arisen in recent years for the creation of the sport culture, which, although it is linked to physical appearance, is more due to factors Of health than aesthetic factors, since to achieve a good physical appearance, it is not enough to perform exercises, but also a good diet and healthy habits of life. In order to carry out this study, a descriptive, qualitative and financial methodology was used, taking into account the proposed objectives that allowed the research group to analyze the financial aspects and general characteristics of the gyms and their viability both economically and administratively. Project that results in very profitable financial terms, given the needs of the selected population and the fitness culture that is increasingly assuming citizenship. Likewise, financial risks are lower compared to other economic investment projects or financial activities.