Diseño de una estrategia financiera sostenida para la empresa Multicolor Print
Pino Sánchez, Ruth Alexandra
Valencia González, Asnelia
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The sustainability issues faced by SMEs in Colombia are the main reason that has motivated the realization of this project. Specifically in the graphic arts sector, finding a reality framed in the aspects of the constant change of consumption habits; the technological challenges to adjust the company to the demands of quality and innovation; the tough competition with the informality that brings the need to reinvent itself and adapt its business models to the new market needs; the upward exchange rate that increases production costs; the massive adoption of digital media; the fundamental dependence on informal personal relationships and verbal communication; and the non-possession of economic and financial strategies that guide the actions. It is in this last aspect that we want to make a contribution with the development of the work described in this document and from this perspective, a theoretical model of strategic financial planning is contrasted with the reality of a growing company belonging to the Graphic Arts sector in Colombia, through the application of basic concepts and administrative tools acquired during the development of the specialization in finance.