Now showing items 1-1 of 1

    • Importancia del CRM como estrategia de fidelización de clientes en entidades bancarias 

      Valencia Sánchez, Annie Carolina (Universidad Santiago de CaliFacultad de Ciencias Económicas y EmpresarialesMercadeo, 2020)
      This document has as orpuse to make known CMR importance like financial consumers loyalty estrategics. For this porpuse it was made a bibliographic review from 2011 to 2020 using SCINCEDIRECT a SCOPUS databases it was found ...