Browsing by Author "Mahecha Quintero, Enrique"

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    • Diseño de un plan de marketing para una empresas de productos químicos industriales 

      Mantilla González, Nancy Mery; Mahecha Quintero, Enrique; Velasco Montes, Gloria Marcela (Universidad Santiago de CaliFacultad de Ciencias Económicas y EmpresarialesMaestría en Dirección Empresarial, 2017)
      The present work aims at the elaboration of a marketing model for a company dedicated to the manufacture and commercialization of industrial chemical products in the department of Valle del Cauca. This begins by identifying ...