Browsing by Author "Abella Cifuentes, Mario Felipe"

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El desarrollo y potencial de la publicidad digital frente a la publicidad impresa tradicional en Colombia posterior al año 2010

Segura Montenegro, Leydi Vanessa; López López, Leydi Viviana; Abella Cifuentes, Mario Felipe (Universidad Santiago de CaliFacultad de Ciencias Económicas y EmpresarialesMercadeo, 2019)

The aim of this paper is to describe the development and potential of digital advertising. At the methodological level, a descriptive - exploratory study was used, which is used as a technique, documentary review and ...